When Nature’s Bakery did a complete package redesign in 2019, they needed a big idea for the launch. We pitched and created the “Baked with a Smile” campaign.

Not many food brands can stand behind a line like, “Baked with a Smile.” Most are chalking their products full of stuff you can barely pronounce. Some of those companies are even featured in this portfolio. (I think I gained 10 pounds working on the Reese’s account…but to be fair, I have zero self-control.) Nature’s Bakery makes a different kind of product. One they can feel good about selling to Moms, kids and anyone who needs a snack that tastes good and is pretty darn good for you.

The highlight of the campaign is the brand origin story featuring original music and animated in a handcrafted, cut paper style. We also designed a food expo booth, new ecom site with all new product photography and a slew of social media and digital ads to go along with it.

Sales increased 20%.

Animation by Roof Studios.