2014 Droid Turbo Launch BOI:
Verizon's Droid Turbo is so fast, everything else seems slow.  

Franco-Weird, #FrancoFast Teasers - Social / Twitter / YouTube
We needed someone that is oddly fast so we turned to James Franco. Franco is involved in a million projects, how does he do it? Is he super human? 

The new Droid Turbo is so fast, everything else seems slower.

The videos reached 240,000+ views in a matter of hours and got his and Droid’s followers to start buzzing about the upcoming campaign.

The launch spot aired the next day. 

Droid Turbo 2014 Launch TV Spot

The Site

I wrote and launched the responsive site as well. Please note: I got the headline "Hardcore Software" through legal. We also pushed more social content and created banners.